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How to Build Fast Websites for Better SEO & User Experience

  • Webpages have increased in complexity over the years and with that, an increase in the size of JavaScript tools used in creating them.
    Webpages have gotten larger and load more slowly because of that.
  • JavaScript has emerged as one of the most popular tools for building websites but this has affected SEO.
    JavaScript based sites run primarily in your browser (and not the server) and so, need extra SEO optimization coding work!
  • Next.js stands out as the JavaScript tool that allows you to build SEO optimized websites without a lot of extra work.
    Next.js is used to create fast + SEO optimized pages using a technology known as pre-rendering.
    Here is how Next.js does it ...
Static Generation
Next.js uses Static Generation on the server at build time to generate the HTML for a page.
The HTML can be cached by a CDN (Content Delivry Network ) and/or reused for each page request
Server-side Rendering
Next.js uses Server-side Rendering to generate the HTML for a page on each request.
Server-side rendered pages are slower because the page cannot be cached by a CDN, but the pre-rendered page is up-to-date
Client-side data fetching
Next.js can work with either Server-side Rendering or Static Generation to render a portion of the page using JavaScript.
In the rest of the article, I will show you how to build websites with faster loading times!

How To Build Fast Websites for SEO, Google Rankings & Better User Experience

  • First make sure you have the correct JavaScript development environment for Next.js
     Learn more ...
  • The source code for this Next.js App is also available on Github.
     Get the complete source code ...
  • In the index.tsx home page, you will find some components (reusable sections of your site) including the header, footer & meta tags
    • import Footer from '../components/footer';
    • import Header from '../components/header';
    • import Meta from '../components/metatags';
  • In the index.tsx (home page file), you will also find a JavaScript function that returns the components / sections of the page that will be built on the server and displayed as HTML by Next.js
    const Home: NextPage = () => { return (

    <main>

    <Meta />

    <Header></Header>

    <section> Home Page </section>

    <Footer></Footer>

    </main>

    ); };
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Posted by St Louis Developers